Agyness Deyn DJs the G-Star Aftershow Party in Berlin

Agyness Deyn is perhaps the world's hottest mistress of the turntables.

On Thursday evening, the blue-eyed Brit took hold of DJ duties at the G-Star Aftershow Party during the Bread&Butter Berlin tradeshow. Deyn dressed down for the affair, pairing her vintage Grateful Dead shirt with a crucifix necklace and kohl-lined eyes for the event.

Gemma Arterton - The face of G-Star

Gemma Arterton sure looks good in denim!


The British bond girl and star of Clash of the Titans has been named as the new face of G-Star Clothings Spring/Summer 2011 global advertising campaign


"I've always loved the G-Star campaigns and am really, really thrilled to work with the brand," the actress said in a statment. "The brand is ultra modern, cool and quite unusual. It's very different to any jean brand. It's very edgy, raw and fresh.


Shot by photographer and filmaker Anton Corbijn, Arterton - who turned 25 on Wednesday -says she loved the "rock and roll vibe" of the shoot.


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(Sourced from: http://www.usmagazine.com/stylebeauty/news/see-gemma-artertons-springsummer-g-star-campaign-2011131)

G-Star Show how to use social media affectively

G-Star Raw shows how an urban clothing brand can use social media to engage consumers around its products and stores. However, while current customers “love” the collections and “next level design”, potential customers “can't find” where to buy G-Star products.

The Dutch urban clothing brand, G-Star Raw, has over 250,000 fans on its Facebook page. G-Star uses a mix of social media content featuring fashion collections, celebrities and lifestyle features to promote their latest collections and flagship stores. WaveMetrix analysed consumer comments to understand how they respond to the G-Star social media content.

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